5 Important 2020 Social Media Trends You Need To Know

1.  DIVERSIFY WITH TIKTOK, REDDIT & MORE

Step aside from Facebook. The demographics are now favouring Instagram, Snapchat & TikTok. Due to lower level of competition, these relatively smaller apps (Twitter, Quora, Reddit) will cost you much less. The organic reach on TikTok is unbelievable. Although the ad platform is at a beginner’s stage, the ROI is excellent. Despite marketing on Reddit being an intimidating task, the consumers’ use of this platform is growing rapidly.

“It has never been a better time for brands to establish themselves on a platform that is largely responsible for creating much of the internet culture we have come to enjoy today. Brands need to take a serious look at making Reddit a part of their 2020 plans”.

2. GET CREATIVE

It is very easy to spot boring brands from a mile away. They are everywhere. Your advertising cannot be ‘meh’ anymore.
Your brand page must showcase everything your brand has to offer and what is stands for. You could include short clips of how the idea of your brand came up, how it was built, etc. Such videos connect with your audience on a personal level and start trusting your brand. Also, try to create posts that solve the customer problems, or something that they can relate to rather than just it being about buying your stuff.

3. STORIES 2.0

Stories get a larger amount of views than your posts do. Daily images, short videos, interactive sessions are a must-do this year. Don’t forget to include the Call-To-Action to all your stories; this automatically increases the traffic onto your page/website. If you want higher rate of engagement and success, then stories are the way to go.

4. YOUTUBE & VIDEOS

Videos! Videos! Videos! We cannot stress on how important it is to create video ads. Videos are now a must have on every page. It has been observed that consumers who watch videos are more likely to make a purchase. If you don’t include videos in your promotions this year, you are more likely to fall back in the competition. A key point to remember is that YouTube is a social media platform as well that is much bigger than Facebook; so, use it to your advantage.

5. USER-GENERATED CONTENT

The content created by your audience and consumers is priceless. Potential buyers find UGC more reliable, trustworthy & convincing than the content that you create as a brand.

There are 3 ways to generate UGC:

1. Encourage audience to tag your brand by reposting their content

2. Interact with your audience regularly

3. Run contests that welcome UGC

If you want to keep your business strategies up to date, give us a call at:  +919986373225 or drop us message on
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