5 Reasons A Branded Email Brings Business

A recent survey revealed that 65% of consumers believed that a company-branded email is more credible than a free personal email. Additionally, since email communication is one of the popular methods used to communicate with clients, your business’s email address is a way of promoting to the world.

To stand out from the competition, it is necessary to brand your small business – one such way is through the email ID.

1. FIRST IMPRESSIONS LAST

A branded email id portrays professionalism and credibility. A personal email ID may raise doubts about whether your company is legitimate or a scam. Therefore, using a brand email lets your audience know that you mean business.

2. IT’S EASY

Receiving an email from a free account like Google, Yahoo or Hotmail may seem like spam. A customized and branded email makes life easier for you and your customers. If you’re reaching out to customers via email marketing, responding to their query or confirming an appointment through your business email, it helps the customers know who exactly you are and they know that the source is trustworthy.

3. PROMOTES BRAND AWARENESS

Every time you send an email, whether promotional or otherwise, you are promoting your business. This is one of the simplest and cost-effective methods of marketing your business. Attaching the company email to every employees’ email signature, printing it on their business cards and other marketing material will bring you opportunities to attract more business.

4. CONTROL

Custom domains give you a lot of control & flexibility over your data. You have access to data in your employees’ mailbox which gives you control over the records and other critical company information. The settings in these domains are also more business-oriented regarding permissions, sharing and more.

5. PAINTS A BIGGER PICTURE

A company mail id gives the impression that your business is well established & long-standing even if you are just getting started. It gives a corporate touch to your company and people are willing to pay more for your services. It is proven to be highly beneficial if you have separate mail addresses for different segments of your company like marketing@xyz.com, appointment@xyz.com, customerservice@xyz.com. Doing so will establish trust in your customers that their needs are all well taken care of by dedicated professionals.

It’s never too late to start with a new email id. It’s easy to create, customizable and affordable as well. If you are looking for help in creating an impressive mail id, give us a call at +919986373225 or drop us a message on Facebook / Instagram or mail us at contact@merakomedia.com