Creative Content Marketing Done Right


What’s the biggest mistake firms and companies make when it comes to content marketing?
Well, the facts tell us that 85% of brands use content marketing, however, less than half are actually good at it!
WHY?
Because the ability to market your content makes you vulnerable.
It shows your customers a side of you that they don’t normally see because the content is personal.
Putting your thoughts and ideas on the line with no guarantee that they will respond in a positive light.
If we’re being honest, Content marketing is a little like dating. It’s scary.
And while content marketing is good, not all of it is great!
Thankfully you stumbled upon this blog! And you’re on the “Choo-Choo Train” to the land of understanding what you can do to market your content the right way!
Here’s an example on Creative content marketing done right:
THE “SHARE A COKE” CAMPAIGN
What is it about Coke that sells? Besides the fact that it’s single-handedly the biggest-selling soft drink since 1892. Let’s find out!
Coca Cola launched its share a coke campaign as a trial run to see how personalization works with the public, and it was great! Picking 150 of the most popular names in Australia and putting them on the side of the bottle their sales increased by 47%.
Everybody was talking about Coke!
Why? Because the thought of buying a drink with your name on it is exciting! The idea is personalization, giving the public what they want, and everybody’s favorite topic is themselves!
Adding that personal touch is the crux of Creative content marketing.
There was no “online tracking or retargeting old customers” for Coke, instead of all Coca Cola did was target the most important thing to their customers, Their Name!
Research shows that 74% of Marketers know that personalization increases customer engagement, but only 19% ever use it.
Coke revolutionized emotional connections by asking people to “share” its product. It’s a viral campaign in a bottle.
Phew! You made it to the end.
Ideally, by now you’ve got your creative juices flowing. In fact, if you’re not overflowing with ideas, go back and read it all again.
Before I send you on your way, let’s look at the five traits all of these campaigns share, so you can use them in your own campaign from today onward.
1. Tell powerful stories.
2. Be honest and open.
3. Personalize where possible.
4. Quality over quantity — but if you can have both, then do.
5. Employ visual content at all costs.
Follow these examples, and you won’t just be good at it — you’ll be great at it.
Do you have issues with creative branding through content marketing? Let’s discuss it! Leave a comment or mail us at merakomedia@gmail.com